TY - JOUR T1 - Effect of Positive and Negative Embodies onAttractiveness Processes TT - بررسی تأثیر هیجانات القا شدهی مثبت و منفی بر فرایندهای توجهی JF - aja-nama JO - aja-nama VL - 12 IS - 0 UR - http://nama.ajaums.ac.ir/article-1-289-en.html Y1 - 2018 SP - 42 EP - 53 KW - induction of excitement KW - positive excitement KW - negative excitement KW - attention processes N2 - Background and Objective: Human being as a social-emotional being is constantly adapting to the environment. In this regard, interpersonal excitement is very important in terms of interpersonal communication as well as in terms of social perception. Therefore, the purpose of this study was to investigate the effect of positive and negative excitement induced on attention processes. Method: The research design is an experimental single-group trial with repeated measurements. The statistical population of this study is all female students of Semnan School of psychology and education who were studying in the school year 92-91. Twenty people were selected by simple random sampling method. In this research, in order to ensure emotional manipulation, a positive and negative excitement questionnaire was used to assess the attention of Kakbal software and to excite the excitement of two happy and sad music pieces and a happy and sad text. Results: The results of the study showed that the difference in mean of individuals in the process of attention induced positive and negative excitement in the incompatible response components of Simon’s effect (P <0.0001), discovery of change without coating stimulus (P <0.0001), discovery Result change with coagulation stimulus in negative excitement (P <0.004) and positive excitement (P <0.003), discovery of change in response without coverage stimulus in negative emotions (P <0.006) and positive excitement (0.002) 0> P), and in two components of Simon’s consistent consonant response, discovery of change with coagulant stimulation in both induction of positive and negative excitement has not been significant. Conclusion: According to the results of this study, the findings of this study showed that positive and negative excitement induction on attention components such as: Simon’s consonant response component, discovery of change with coagulation stimulus did not have a significant effect. This hypothesis did not have significant correlation Is consistent. Other findings of this study show that the discrepancy response of Simon’s effect, discovery of change without a stimulus of coverage, discovery of response changes with coagulant stimulation, discovery of response change without stimulant coating, significantly changed after induction of positive and negative excitement M3 ER -